(PITTSFIELD, Mass.) – Nearly 100 dancers participated in a LIVE UNITED flash mob during Pittsfield’s Third Thursday event on September 15, 2011 at 6 pm at the intersection of North and Eagle Streets. While dark clouds threatened and strong winds brought cool temperatures, the dancers quickly warmed up and shed their jackets and sweaters to reveal white LIVE UNITED T-shirts. A crowd gathered, cheering the group on and taking photos and videos. The dance was recorded by a professional videographer.

The flash mob — comprised of all age groups and backgrounds — was organized to re-enforce Berkshire United Way’s LIVE UNITED message and share details about ongoing work in the community. In addition to the dancers, participants held up signs in the crowd with key facts, such as the nearly 22,000 lives impacted by the programs Berkshire United Way is funding this year.

The event capped Berkshire United Way’s Day of Caring which began earlier in the day at Muddy Brook Elementary School with installation of a Born Learning Trail and maintenance and assembly assistance at Construct, Inc. and Railroad Street Youth Project facilities in Great Barrington. Greylock Federal Credit Union sponsored the entire day’s events.

Berkshire United Way builds collaborations among businesses, non-profits, faith-based groups, donors, volunteers and the public sector. Working together the community identifies needs, develops solutions and invests in programs that attack root causes and deliver meaningful and measurable results – all to create sustainable changes in Berkshire County. To find out more about Berkshire United Way and how you can help improve the community, visit Berkshire United Way.