Take a look at the accompanying photo portraying lush greens, avocadoes, a generously overflowing quart of strawberries and bright red baby beets with their greens still attached.
All of these are organic fruits and veggies, almost all were in the ground in the greater Berkshire/Pioneer Valley region just a day or two ago, and the whole batch was delivered to my front door this morning.
This is the magic of Berkshire Organics. Frankly, I can’t understand why anyone who could opt into Berkshire Organics — other than those who belong to a Community Supported Agriculture farm or those who love to shop at farmer’s markets – would choose not to.
For the record, this morning’s order included:
- one large English cucumber
- two avocadoes
- one bunch broccoli raab/rapini
- one container green pea sprouts
- the overflowing quart of strawberries
- one bunch of red beets with greens
- one bunch garlic scapes
- one bag of braising greens
- one bag of spinach
10. one bag of lettuce
11. one bag of arugula
My order was heavy on greens by request, because I love greens. A more typical order may have included bananas, plums, and peaches instead of some of the greens – Berkshire Organics gives you a list of items you can expect and plenty from which to choose as substitutions.
Counting the avocadoes as two items, my order contained 12 items. Sit down before I tell you how much I paid for this entire order.
Yes, that’s right. Thirty-five dollars for all these organic fruits and vegetables, most locally grown, delivered to my front door.
That averages out to less than $3 per item. Now, the strawberries alone would probably run you $6 or $8 in a store or a farmer’s market. Any bunch of organic greens is going to cost at least $3 if not more at any supermarket or co-op or specialty foods market – probably more.
But not only is the food cheaper from Berkshire Organics – it is delivered. How much do you value your time – the hour at least or so it would take you to go to a market and shop and drive home, to say nothing of the gas money. And what value do you put on convenience?
Frankly, I put great value on my time and on convenience. I also put great value on the food I put in my stomach and in the stomach’s of my family and friends. And it makes a lot more sense for just a few Berkshire Organics trucks to make a few trips around the region than for all of us to start our cars and individually drive to markets to shop. It’s a throwback to the old peddler system – I’m not that old, really, but even I can remember when “the bread man” drove down the street in his truck in my suburban Long Island neighborhood selling bread and other baked goods. Heck, it’s the same theory behind the milkman, Mr. Ding-a-Ling or the Good Humor man.
So for the next week, my meals will primarily be built around the fresh produce that Berkshire Organics brought me. I’ll fill in with some organic grains and beans that I purchase at the local co-op, but otherwise that’s it. And I’ll be very well fed; it’s well known.